Sup, I'm Martha
Sup, I'm Martha
Sup, I'm Martha
Research & Product Design
Research & Product Design
Story artist turned designer bringing holistic experiences into strategic team alignment
Story artist turned designer bringing holistic experiences into strategic team alignment
🚀 Most recently smashed records & innovated crowdfunding @ BackerKit
🚀 Most recently smashed records & innovated crowdfunding @ BackerKit
Worked on a new crowdfunding platform to connect creatives and their communities with the goals of more funding, more fans, and wayyyy more fun. Designed across B2B, B2C, and internal tool teams.
Prev UX in AI/ML dev tools, logistics, healthcare, & more.
Featured past work
Featured past work
Some cool projects I've done. For more and my most recent adventures, get in touch!
Some cool projects I've done. For more and my most recent adventures, get in touch!
Product Design & Research @ BackerKit ->
Craft brand a new experience to fund +100 crowdfunding campaigns at the same time
Get in touch for info
Product Design & Research @ BackerKit ->
Craft brand a new experience to fund +100 crowdfunding campaigns at the same time
Get in touch for info
Product Design & Direction @ Freeplay.ai ->
Design direction for brand new dev tool and platform to test, evaluate, monitor & optimize LLM-driven features
Get in touch for info
Product Design & Direction @ Freeplay.ai ->
Design direction for brand new dev tool and platform to test, evaluate, monitor & optimize LLM-driven features
Get in touch for info
Collaborative crowdfunding
Product Design & Research @ BackerKit ->
Craft brand a new experience to fund +100 crowdfunding campaigns at the same time
Get in touch for info
Collaborative crowdfunding
Product Design & Research @ BackerKit ->
Craft brand a new experience to fund +100 crowdfunding campaigns at the same time
Get in touch for info
AI collaborative tool
Design Leadership @ Freeplay.ai ->
Design direction for brand new dev tool and platform to test, evaluate, monitor & optimize LLM-driven features
Get in touch for info
AI collaborative tool
Design Leadership @ Freeplay.ai ->
Design direction for brand new dev tool and platform to test, evaluate, monitor & optimize LLM-driven features
Get in touch for info
A lil bit about me ...
A lil bit about me ...
A lil bit about me ...
🇵🇭 Martha Magsombol (she/her)
🇵🇭 Martha Magsombol (she/her)
💭 Lifelong curious storyteller & logical creative
In my past life, I studied story-driven work in animation and game dev from the creative lens of scriptwriting, storyboarding, visual development, and filmmaking. This required me to study behaviors, history, environments, and movement of characters (people, animals, and objects) to create immersive worlds for a variety of audiences.
In product design, this has translated into thinking about the holistic narratives of key players involved in a given customer’s journey. I’m fascinated by experiences powered by many moving parts. I believe that while the perceived outcome of my design process may be pixels on a screen, my ultimate goal is to bring positive experiences to people in and out of their lil light up devices.
My goal is to help make people’s lives better. I just happen to do it with software right now!
Kind words from past teammates ...
Kind words from past teammates ...
Ian Cairns, CEO/Cofounder @ Freeplay
"Martha is a rare designer with strong UX skills and a passion for complicated B2B and backend workflows. She worked across our product & internal tools, took core parts of our product truly from zero to one, and brought clarity to product experiences for all her customers. And a big, important plus: She was beloved by all of her stakeholders & collaborators. You'd be lucky to work with her."
Ian C, CEO/Cofounder @ Freeplay
"Martha is a rare designer with strong UX skills and a passion for complicated B2B and backend workflows. She worked across our product & internal tools, took core parts of our product truly from zero to one, and brought clarity to product experiences for all her customers. And a big, important plus: She was beloved by all of her stakeholders & collaborators. You'd be lucky to work with her."
Abdullah Aldegaither, Principal Product Manager @ Firstbase
"Martha has been a fantastic collaborator and a team player. She cares deeply for our customers and internal stakeholders, and would go out of her way to ensure that their voices are heard. She actively seeks to become more competent by eliciting feedback from her peers, PMs and stakeholders and developing a deep understanding of our customer pain points. Her easy going personality makes Martha very approachable and easy to work with."
Abdullah A, Principal PM @ Firstbase
"Martha has been a fantastic collaborator and a team player. She cares deeply for our customers and internal stakeholders, and would go out of her way to ensure that their voices are heard. She actively seeks to become more competent by eliciting feedback from her peers, PMs and stakeholders and developing a deep understanding of our customer pain points. Her easy going personality makes Martha very approachable and easy to work with."
Jordan Lawrence, Software Engineer @ Sanity
“I’ve worked with many so far in my career, and none have come close to Martha’s clear conscientiousness both for the user’s perspective in her designs, but also in conveying all necessary information for engineers to work from her designs. This is an extremely rare skill I have found in the UX design space, and so for Martha to possess the ability to view her designs with an engineer’s hat on, does not only make our lives in engineering simpler but it leads to quicker and more rapid development.”
Jordan L, Software Engineer @ Sanity
“I’ve worked with many so far in my career, and none have come close to Martha’s clear conscientiousness both for the user’s perspective in her designs, but also in conveying all necessary information for engineers to work from her designs. This is an extremely rare skill I have found in the UX design space, and so for Martha to possess the ability to view her designs with an engineer’s hat on, does not only make our lives in engineering simpler but it leads to quicker and more rapid development.”
Robbin Arcega, Senior Product Designer @ Procore
"A natural storyteller, Martha is incredibly talented in anything design-related: her beautiful portfolio speaks for her work. Her approach is human-centered, data-driven, and comes from a place of genuine empathy and curiosity. A natural leader, it's a guarantee that if Martha is on the team, whatever you need to get done will be done. Her background in animation allows her to express her ideas and thoughts clearly to stakeholders, clients, and internal team members (plus, her illustrations are a joy to look at). If she's on the job, know that you will get top-quality work with just the right amount of research. I would recommend Martha a thousand times over if I could."
Robbin A, Sr Designer @ Procore
"A natural storyteller, Martha is incredibly talented in anything design-related: her beautiful portfolio speaks for her work. Her approach is human-centered, data-driven, and comes from a place of genuine empathy and curiosity. A natural leader, it's a guarantee that if Martha is on the team, whatever you need to get done will be done. Her background in animation allows her to express her ideas and thoughts clearly to stakeholders, clients, and internal team members (plus, her illustrations are a joy to look at). If she's on the job, know that you will get top-quality work with just the right amount of research. I would recommend Martha a thousand times over if I could."
Kristen Sunny, Product Designer @ Microsoft
"Passionate, driven, collaborative, and talented are just a few words that come to mind when I think of Martha. I had the pleasure of working with her on several projects, and was lucky enough to be able to learn from her along the way. Martha approaches any project with curiosity and excitement, giving her all to provide high-quality work, and she encourages her teammates to do the same. She is a natural self-starter and takes the initiative to dig deep to truly make sure she understands user needs and business goals, especially when faced with ambiguity. She consistently goes above and beyond to add beautiful polish to her projects, ensuring that products are both useful and delightful for users. Always curious, she devotes her time to learning new skills, which she is happy to share with her colleagues and fellow designers. Any team/company would be lucky to have Martha, and I wholeheartedly recommend her!"
Kristen S, Product Designer @ Microsoft
"Passionate, driven, collaborative, and talented are just a few words that come to mind when I think of Martha. I had the pleasure of working with her on several projects, and was lucky enough to be able to learn from her along the way. Martha approaches any project with curiosity and excitement, giving her all to provide high-quality work, and she encourages her teammates to do the same. She is a natural self-starter and takes the initiative to dig deep to truly make sure she understands user needs and business goals, especially when faced with ambiguity. She consistently goes above and beyond to add beautiful polish to her projects, ensuring that products are both useful and delightful for users. Always curious, she devotes her time to learning new skills, which she is happy to share with her colleagues and fellow designers. Any team/company would be lucky to have Martha, and I wholeheartedly recommend her!"
Dan De Vries, Head of Ops @ fiveonefour
"Martha is one of the most creative designers I have had the pleasure of working with. She can quickly take extremely complex subject matter and break it down into digestible form by asking great questions. From there, she really will impress! She can rapidly put together designs that will blow you out of the water. She does all of this while radiating the most authentic positivity. It was always a highlight for me when Martha was walking me through one of her designs, wire frames or process flows."
Dan D, Head of Ops @fiveonefour
"Martha is one of the most creative designers I have had the pleasure of working with. She can quickly take extremely complex subject matter and break it down into digestible form by asking great questions. From there, she really will impress! She can rapidly put together designs that will blow you out of the water. She does all of this while radiating the most authentic positivity. It was always a highlight for me when Martha was walking me through one of her designs, wire frames or process flows."